Use Case: SurveyMR Interactivity
Increase respondent interactions with interactive survey elements.
The benefits of engaging respondent interaction include: lowering rates survey-fatigue, increasing click-through rates and survey completions, plus easier text associations for users where understanding may be limited.
Key tactics of encouracing user interaction are: using drag-and-drop features to encourage active participation, using multiple different question types to promote engagement, and adding eye-catching imagery to highlight important survey features