--- title: Selecting sample with consumer groups description: A sample refers to the group of participants that will take part in a research task. Consumer groups simplify the sampling process. --- [Skip to content](https://help.flexmr.net/en/selecting-sample-consumer-groups#main-content) [FlexMR](https://www.flexmr.net/) Open main navigation Close main navigation - [Back to FlexMR](https://www.flexmr.net/) [Back to FlexMR](https://www.flexmr.net/) Welcome, how can we help? - There are no suggestions because the search field is empty. 1. [InsightHub Help Centre](https://help.flexmr.net/en?hsLang=en) 2. [Video Walkthroughs](https://help.flexmr.net/en/video-walkthroughs?hsLang=en) 3. [InsightHub Database](https://help.flexmr.net/en/video-walkthroughs?hsLang=en#insighthub-database) # Selecting sample with consumer groups ## A sample refers to the group of participants that will take part in a research task. Consumer groups simplify the sampling process. Targeting research tasks and activities to the right group of participants is vital to getting the best results. Once participants have been grouped into consumer groups, these can then be used as the basis for selecting sample. 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