Steps to building an online panel

A successful panel is a database of opted-in participants engaged and ready to take part in your research projects.

Typically considered a quantitative method, the concept of a research panel has changed drastically over the years. Today, while it is still broadly defined as a database of participants ready and willing to take part in research activities, the popularity of third-party and access panels take the spotlight. But there's still huge value to be found in building a custom panel from your customers, target segments or broader audiences. This course, delivered across five emails in ten days shows you precisely how to build one.