An overview of the diverse range of quantitative and qualitative tools available through the InsightHub platform.
SurveyMR 2.0
SurveyMR 2.0 allows you to build a survey within an intuitive interface; in the style of a canvas. The canvas style allows for a user-friendly build and set up with clear connections and directional logic options. Consequently, SurveyMR 2.0 removes complex, paginated interfaces from the design process - making it easier than ever for researchers to control and improve participant experiences.
This ease of use does not come at expense of flexibility, and is suitable for the most varied and demanding research schedules. The platform has the option of adding a selection of question choices, routing types and piping options. [link to help centre content]
Ultimately, SurveyMR 2.0 speeds-up quantitative research processes, democratises access to insight and engages participants for accurate, high-quality results. The tool empowers stakeholders & decision makers to fully engage in research.
Some noteworthy cases of using SurveyMR 2.0 are, product attribute testing and post shopping surveys.
To find out more, visit What is SurveyMR 2.0?
Focus GroupMR
The virtual focus group platform Focus GroupMR is purpose built to facilitate individual and group conversations in real-time, by bringing participants into a live, dynamic chat room.
Focus GroupMR will facilitate communication with participants via text chat and/or video depending on set-up. The platform supports a range of interactive features that engage participants. For example, you can show stimuli (images, videos & audio) and has a ‘show of hands’ feature.
Additionally, stakeholders and decision makers have access to a virtual observation room that includes a private chat facility. Focus GroupMR also has the following tools to aid the management of the focus group:
- The ability to remind users about the group,
- Duplicate the group,
- Download the transcript,
- Cancel and remove members from the group.
Focus GroupMR tool is designed to be fast, flexible and research-orientated. Participants take part in a fully branded experience, while moderators have control over stimuli and observation rooms. Project organisation and role settings can also be used to effortlessly connect key business decision makers to the conversation.
Some noteworthy cases of using Focus GroupMR are advert testing and innovation workshops.
To find out more, visit What is Focus GroupMR?
Question BoardMR
Perfect for conducting mass qualitative research, this tool allows researchers to structure questions in a Q&A style for a group or individual environment.
A ‘backbone’ of structured verbatim questions can be scheduled in advance. Once posted, participants are encouraged to answer each in a thoughtful manner through email and web notifications. Moderators can later ask for further details or clarification via private prompts thus supporting the creation of in-depth qualitative data.
For increased engagement moderators can embed video and image-based stimuli into questions. The tool also encourages participants to make use of the wide range of response options in order to generate thought-provoking insight. HTML formatting, emojis, GIFs, and image upload facilities all contribute to a constructive discussion that can include emotive forms of communication.
Question BoardMR is perfect for collecting qualitative data with well-considered and reasoned opinions. Some noteworthy cases of using Question BoardMR are web development and reputation management.
To find out more, visit What is Question BoardMR?
SmartboardMR
SmartboardMR is an innovative and interactive tool that acts as a visual forum for discussion. Participants comment on images, leaving sentiment tags and written explanations of their opinions. The tool blends both quantitative and qualitative feedback into one tool, offering both statistical data and the reasons behind it.
SmartboardMR enables platform members to ‘tag’ specific, locational image elements with sentiments. Participants can colour code a ‘tag’ - green for positive comments, amber for neutral and red for negative. Alternatively, researchers can manually code any non-tagged comments after the task has been completed.
Participants can also add annotations to the tags. Researchers can choose whether a SmartboardMR will be private or public. On a private SmartboardMR, participants can only view their own comments. On public smartboards, participants can view and comment on the tags left by others, enabling constructive conversations all on the image itself. SmartboardMR uses this data to generate detailed heatmaps, displaying the most and least popular elements of the image.
SmartboardMR is an excellent tool for research in brochure design testing and online shopping journey testing.
To find out more, visit What is SmartboardMR?
Quick Polls
Quick polls are a rapid, efficient way to gauge opinions by asking participants a targeted single or multiple-choice question generating quantitative data at speed. The process of building a quick poll is concise and can be published on the InsightHub homepage (within a widget) in minutes. Additionally, the results that can be broken down by participant segment, demographic and custom data points, so can be used to influence further research tasks or create additional data points.
Quick Polls are also an excellent opportunity to engage platform members. Participants gain an instant graphical summary of the results as soon as they have responded.
So, if you’re looking for the fastest and most accessible way to generate quantitative data in your InsightHub, look no further than quick polls. The strict focus on quantitative data, combined with immediate feedback to participants creates a fun user experience that still provides valuable and actionable information.
Some noteworthy cases of using Quick Polls are scaling results and community consensus.
To find out more, visit What are Quick Polls?
Open Polls
Open polls are an easy-to-use tool that provide a fast and effective way of generating qualitative feedback.
Using this feature, researchers can create a short, open-ended poll question designed to understand a single topic. Open polls take the format of a simple question that requires a written, qualitative answer. An open poll can be published on the InsightHub homepage (within a widget). This simplified access and submission process encourages participants to engage in qualitative tasks even when time is short.
Once an open poll has closed, answers can be immediately exported or used to generate word cloud visualisations. The creative visualisation easily presents complex opinions from a large group of consumers, and can be displayed to both researchers and participants.
Open polls are perfect for asking an initial question to ascertain broad opinion on a particular topic. These answers can then inform further research and more substantial questions in later tasks.
Some noteworthy cases of using open polls are product naming and feature development.
To find out more, visit What are Open Polls?